Research on the Brand Communication Path and Implementation Strategy of Lifelong Learning Support Programs for University Alumni from the Perspective of Digital and Intelligent Empowerment

Li Min; Pan Xiaochong; Wang Lu

doi:10.30560/ier.v8n4p102

Li Min Central University of Finance and Economics, China
Pan Xiaochong Central University of Finance and Economics, China
Wang Lu Central University of Finance and Economics, China

DOI: https://doi.org/10.30560/ier.v8n4p102

Keywords: Alumni Work, informatization, Lifelong Learning for Alumni

Abstract

The rapid development of informatization has broken down geographical and temporal constraints, enriching the pathways for lifelong learning for university alumni and significantly accelerating the integration of lifelong learning into the alumni work systems of major universities. Leveraging digital and intelligent empowerment to diversify the avenues for alumni lifelong learning can enhance the efficiency and quality of alumni work, improve its effectiveness, and ensure it truly reflects the characteristics of the current era. This approach also becomes a vital force in the university’s development, promoting a deep integration and mutual growth between the personal and career advancement of alumni and the university’s progress, thereby forming a lifelong development community.

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