The Determinants of the Choices of Payment Methods for Goods and Services Transaction in Vietnam
The main objective of this study is to determine the main factors that have influences on customers’ decision to choose their payment methods. The research model applied in this study is Theory of Reasoned Action. The paper investigates 400 respondents in Vietnam to find out the determinants of their choice of payment methods. The implications from this study is expected to help financial service providers to improve the rate of using modern payment methods and improve customer satisfaction on the quality of payment services.
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