International Journal of Applied Science 2021-02-25T05:04:01+08:00 Jack Wood Open Journal Systems <p>International Journal of Applied Science (IJAS) is an international, double-blind peer-reviewed, open-access journal, published by IDEAS SPREAD INC. It publishes original research, applied, and educational articles in all areas of applied science. It provides an academic platform for professionals and researchers to contribute innovative work in the field.<br>Authors are encouraged to submit complete, unpublished, original works that are not under review in any other journals. The scopes of the journal include, but are not limited to, the following fields: Agriculture, Biological Engineering and Application, Applied Mathematics and Statistics, Applied Physics and Engineering, Applied Chemistry and Materials Sciences, Civil Engineering and Architecture, Computer and Information Sciences and Application, Energy, Environmental Science and Engineering, Mechanics, Metrology, Military Science, Space Science, Sports Science, Ergonomics, Health Sciences, Fisheries science, Food Science, Forestry and all the fields related to applied science.<br>The journal is published in both print and online versions. The online version is free access and download.</p> Assessing Consumer Behavior Components of Likeability Among Undergraduate Students Using Technology in the Classroom 2021-02-25T05:04:01+08:00 James J. Tanoos <p>Analysis of market research in Western society began in the early twentieth century and eventually spawned interest in the prediction of consumer behavior preferences. More recently, inquiry into consumer behavior patterns has focused on digital technologies and online platforms. Through a series of likelihood ratio tests, this study will assess cognitive reactions of undergraduate students to a compilation of classic American television commercials. Various components for determining likeability will be used in order to steer future market research and digital branding strategies.</p> 2021-01-29T00:00:00+08:00 ##submission.copyrightStatement##