Research on the Integration Creation Strategy of Short Video News in New Media Environment

Abstract

This paper focuses on the integration and innovation of short video news in the new media environment, systematically analyzes its development status, audience characteristics and challenges, and proposes a four-dimensional innovation strategy of content, technology, business model and communication. It is found that short video news, with its advantages of fragmentation, visualization and strong interaction, fits the information consumption habits of young audiences, but it also faces problems such as weak copyright protection and homogenization of content. Based on this, this paper emphasizes that storytelling, interaction, personalization as the core to achieve content innovation and upgrading, and to improve user experience with the help of cutting-edge technology; at the same time, it explores multiple profit modes such as advertisement implantation, paid content, etc., and builds an all-media communication pattern. The case study shows that Surge News and CCTV News have realized differentiated competition through original content and technological innovation. The study points out that integration and innovation is the key path for short video news to break through the bottleneck and enhance credibility.