https://j.ideasspread.org/index.php/hssr <p>Humanities and Social Science Research (HSSR) is an international, double-blind peer-reviewed, open-access journal published by <span lang="EN-US">IDEAS SPREAD INC</span>. The journal focuses on the following topics: Anthropology, Sociology, Politics, Culture, Philosophy, Economics, Education, Management, Arts, Psychology, Archaeology, Classics, History, Linguistics and Languages, Law and Politics, Literature, Philosophy, Religion. <br>It provides an academic platform for professionals and researchers to contribute innovative work in the field. The journal carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of society and human behaviors. The journal is published in both print and online versions. The online version is free access and download.</p> IDEAS SPREAD INC en-US Humanities and Social Science Research 2576-3024 <p>Copyright for this article is retained by the author(s), with first publication rights granted to the journal.<br>This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/).</p> https://j.ideasspread.org/index.php/hssr/article/view/427 <p>The coconut sugar industry is a hereditary business in Banyumas. However, the low income of farmers, poor education, regeneration, and limited number of extension staffs, are some of the problems associated with its development in rural areas. Therefore an alternative strategy is needed to solve these problems to stay above the competitive and fast-growing market. This study, therefore, aims to determine the access and use of the new media to trigger farmers capability improvement. In-depth interviews and FGD were used to collect data from coconut sugar farmers, extension and cooperative staff, informal leaders, and government officers. Finding show that farmers have the freedom to access new media, though the access is varied based on socio-demographic characteristics. Following their experience in online activity, farmers conduct a social interaction with related parties to discuss the information obtained. Therefore, through this interactive process, farmers tend to realize their functions to improve their capability by obtaining new information, expanding their economic opportunity, affiliation, besides play and emotion.</p> Shinta Prastyanti Subejo Subejo Muhammad Sulhan ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2020-01-08 2020-01-08 3 1 p1 p1 10.30560/hssr.v3n1p1