Humanities and Social Science Research https://j.ideasspread.org/index.php/hssr <p>Humanities and Social Science Research (HSSR) is an international, double-blind peer-reviewed, open-access journal published by <span lang="EN-US">IDEAS SPREAD INC</span>. The journal focuses on the following topics: Anthropology, Sociology, Politics, Culture, Philosophy, Economics, Education, Management, Arts, Psychology, Archaeology, Classics, History, Linguistics and Languages, Law and Politics, Literature, Philosophy, Religion. <br>It provides an academic platform for professionals and researchers to contribute innovative work in the field. The journal carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of society and human behaviors. The journal is published in both print and online versions. The online version is free access and download.</p> IDEAS SPREAD INC en-US Humanities and Social Science Research 2576-3024 <p>Copyright for this article is retained by the author(s), with first publication rights granted to the journal.<br>This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/).</p> A Three-Dimensional Study on the Modernity Construction of Cultural Confidence in the New Era https://j.ideasspread.org/index.php/hssr/article/view/611 <p class="text"><span lang="EN-US">Against the backdrop of the interwoven wave of globalization and technological innovation, the modern transformation of traditional culture and the contemporary reconstruction of advanced culture have become the core propositions of "firm cultural confidence". Starting from the dimensions of historical depth and current context, this paper delves deeply into the multi-dimensional practice of upholding tradition and innovation in the modern transformation of traditional culture, involving not only the historical excavation of cultural roots, but also the practical innovation of traditional genes in intergenerational inheritance, and even the deep-level construction of the value core of cultural confidence. Based on this, the discussion focuses on the contemporary innovation of Marxist cultural theory, the value guidance of advanced socialist culture, and the global significance of cultural thought in the new era, ultimately revealing the modern construction mechanism of cultural confidence and its spiritual support for the great rejuvenation of the Chinese nation.</span></p> Qingbo Cai ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-04 2025-07-04 8 4 p1 p1 10.30560/hssr.v8n4p1 Challenges and Solutions for Occupational Injury Protection of Workers in New Forms of Employment https://j.ideasspread.org/index.php/hssr/article/view/635 <p>With the rapid development of the digital economy, an increasing number of people have joined the ranks of workers in new forms of employment. However, the current work injury insurance system cannot cover this group, leaving them with weak resilience against risks when facing accidents. Platforms, as the employing entities, also shirk their responsibilities.Given the growing size of this workforce, urgent interim measures for occupational injury protection should be introduced to fulfil the role of work injury insurance. Subsequently, relevant laws and regulations should be gradually amended to decouple entitlement to work injury insurance benefits from the strict requirement of establishing a formal labor relationship.This would expand coverage to more workers, effectively transforming work injury insurance into a de facto occupational injury insurance scheme.</p> Yang Peng ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-07 2025-07-07 8 4 p8 p8 10.30560/hssr.v8n4p8 The Mechanism of the Multidimensional Formation of Public Library Visitors' Perception of Worthiness: A Grounded Theoretical Exploration Based on Online Review Data https://j.ideasspread.org/index.php/hssr/article/view/1649 <p>This paper explores the reasons why public libraries attract visitors by studying the formation mechanism of the public library visitors' perception of worthiness. Taking the New York Public Library as an example, this paper uses the grounded theory method to conduct a qualitative analysis of the online English reviews on the TripAdvisor website, and innovatively combines the perceived value theory with the expectation confirmation theory to classify the perceived worthiness dimensions of visitors', revealing three dimensions of perceivable value: Planning factors, experience factors and outcome factors, as well as six sub-dimensions (main categories): visit expectation, imagination, positive emotions, satisfaction, appreciation and reward. A visitors' expectation confirmation model of perception of worthiness is constructed. The research results of this paper theoretically provide an example for the expectation confirmation theory, supplement multiple dimensions perception of worthiness for the perceived value theory, and provide suggestions for public libraries to play a cultural function, enhance their attractiveness, and meet the diverse needs of visitors in practice.</p> Qianqian Fan ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-14 2025-07-14 8 4 p13 p13 10.30560/hssr.v8n4p13 Analysis of the Value of "Monkey Quack Whip" in Community Cultural Construction https://j.ideasspread.org/index.php/hssr/article/view/1173 <p>This paper delves into the positive role of the intangible cultural heritage dance "Monkey Quack Whip" in enhancing community cohesion, inheriting traditional culture, and enriching the spiritual and cultural life of residents in community cultural construction. And propose corresponding countermeasures for the challenges faced in community cultural construction. The "Monkey Quack Whip" dance, which combines folk tales with physical art, enlivenes the community atmosphere with crisp whip sounds, cheerful drumbeats and lively dance moves, and attracts residents of all ages. From the exchange of skills in daily rehearsals to the collective appearance in festival performances, from the personal instruction of intangible cultural heritage inheritors to family group learning, it strengthens cultural identity through interaction and builds a community of cultural memory. It is not only a carrier of community cultural construction, but also an important bond that brings people closer together and promotes community harmony.</p> Liu Zongyi Chen Yu ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-17 2025-07-17 8 4 p24 p24 10.30560/hssr.v8n4p24 Research on the Realization Mechanism of Promoting Provincial Common Prosperity in China through Urban-Rural Integration Development https://j.ideasspread.org/index.php/hssr/article/view/1116 <p>Under the guidance of the goal of common prosperity in the new era, urban-rural integration development is not only an inherent requirement for solving the problems of unbalanced and insufficient development in China’s provinces, but also an important path for steadily promoting common prosperity in the new development stage. Based on the panel data of 31 provinces (autonomous regions, municipalities) in China from 2014 to 2023, this paper uses the entropy method to measure the level of urban-rural integration development and common prosperity, conducts a spatio-temporal evolution analysis of urban-rural integration development and common prosperity level, and uses the spatial lag model to analyze the impact of urban-rural integration on common prosperity and its spatial effect. The results show that: 1) The urban-rural integration development and common prosperity in China are in a state of steady annual increase, and there are certain differences in the current levels among provinces; 2) The level of common prosperity in China has a significant positive spatial correlation, and there is an obvious positive spatial spillover effect among the levels of common prosperity in provinces. Finally, relevant policy suggestions for promoting provincial common prosperity in China through urban-rural integration development are put forward from aspects such as coordinating resource allocation, giving play to the role of policy intervention, implementing differentiated opening-up policies, promoting urban-rural education equality, optimizing the industrial structure, and supporting scientific and technological innovation.</p> Yue Zhang Youquan Liu Linfei Wei ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-18 2025-07-18 8 4 p31 p31 10.30560/hssr.v8n4p31 A Study on the Anti-Feminist Tendencies in Chaucer's Portrayal of the Wife of Bath https://j.ideasspread.org/index.php/hssr/article/view/1153 <p>This study picks The Wife of Bath's Prologue and The Wife of Bath's Tale from Geoffrey Chaucer's The Canterbury Tales as research objects. It analyzes the character of the Wife of Bath from two sides: feminism and anti-feminism. The results show the Wife of Bath's ways of speaking are still limited in the male-dominated discourse framework. Her so-called "feminist" features are actually a hidden compromise with patriarchal ideas. The article also looks into the anti-feminist trends shown in Chaucer's description of the Wife of Bath. It studies the social and cultural background of 14th-century England to find the ideological roots of his thoughts. Finally, it shows the Wife of Bath is a literary creation. Through this character, the male author expresses patriarchal thinking by using the strategy of "narrative transvestism".</p> Zhou Qiuyan Yue Binxun ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-18 2025-07-18 8 4 p41 p41 10.30560/hssr.v8n4p41 Research on the Two-Way Empowerment Development Path of Public Art Intervention in Rural Spaces: Taking Quanzhou's Xunpu Village as an Example https://j.ideasspread.org/index.php/hssr/article/view/1145 <p class="text"><span lang="EN-US">Against the backdrop of rural revitalisation, some public art villages have demonstrated the cultural and lifestyle conditions of different regions in the new era while coordinating the future development needs of rural areas. As a form of cultural and artistic communication and interaction with the public, public art plays a significant role in the protection and development of villages through various mediums. Public art is increasingly taking diverse forms in rural areas, with its local relevance and public nature being re-emphasised. This establishes an effective connection between the concept of ‘rural revitalisation’ and the practice of using art to empower rural areas. Simultaneously, public art and rural spaces are gradually forming a mutually beneficial, positive trend. This study takes Quanzhou's Xunpu Village as a case study, delving into the mutually empowering development pathways of public art's intervention in rural spaces, as well as the dimensions of balancing traditional cultural heritage with rural development. It provides new insights and methods for the planning and construction of rural areas.</span></p> Jiayong Wang Xuhong Xu ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-21 2025-07-21 8 4 p50 p50 10.30560/hssr.v8n4p50 Knowledge Production and Dissemination in Human-AI Collaboration: Generative AI as Travel Consultants https://j.ideasspread.org/index.php/hssr/article/view/123 <p class="text"><span lang="EN-US">Currently, the opportunities and challenges posed by artificial intelligence (AI) in travel consulting and user experience remain underexplored. This paper takes Wanderboat, an AI-driven customized online travel platform, as the research subject. Based on the Theory of Interactive Media Effects (TIME), the study employs semi-structured interviews and grounded theory methods to explore the social impacts of AI affordances on Human-AI Interaction (HAII). The findings reveal that in the knowledge production process, there are interaction modes of "full agency," "negotiated agency," and "agency paradox" between machine agency and user agency. In the content consumption and dissemination stages, positive or negative machine heuristics, along with social interaction participation provided by online communities, become factors that either enhance or diminish user engagement. Due to users' difficulty in taming or resisting AI algorithms based on the ChatGPT model, AI travel consultants hold a dominant position in the knowledge mediation process, leading to a trust crisis and technological fear among users regarding AI-generated content. This results in a zero-sum game dynamic in the "consultant-client" relationship.</span></p> Jing Shu ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-22 2025-07-22 8 4 p56 p56 10.30560/hssr.v8n4p56 Multi Modal Analysis and Comparison of Epidemic Prevention Propaganda Posters between China and the UK: Taking Covid-19 Epidemic Prevention Propaganda Posters as an Example https://j.ideasspread.org/index.php/hssr/article/view/148 <p>The promotional poster integrates various modes such as narrative images, text, and colors to express the theme of the promotion in a condensed manner. This article selects two epidemic prevention propaganda posters released by the Propaganda Bureau of the Central Propaganda Department of China and the National Health Service (NHS) in the UK as research objects. Based on Halliday’s Systemic Functional Grammar Approach(SFG), the visual grammar constructed by Kress and Van Leeuwen is used to analyze and compare the representational, interactive, and compositional meanings in epidemic prevention posters from the aspects of language, images, colors, etc., in order to explore how epidemic prevention propaganda institutions in China and the UK use text and graphics to achieve the purpose of promoting epidemic prevention measures.</p> Zhidan Rao ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-22 2025-07-22 8 4 p67 p67 10.30560/hssr.v8n4p67 Optimizing the Consumer Experience in the Tourism Industry: An Analysis of the "Paying for Emotional Value" Phenomenon https://j.ideasspread.org/index.php/hssr/article/view/180 <p>As the tourism industry becomes a new growth point for the economy, a notable shift in consumer behavior has emerged: the willingness to "pay for emotional value." This phenomenon is reshaping the consumer market, product supply, and competitive landscape. In an era dominated by the attention economy, tourism providers that innovate to deliver high-quality products coupled with positive emotional experiences can achieve significant growth. This paper, grounded in the theory of emotional value, investigates the current state of the tourism industry and explores the "emotional value demands" of modern tourists. It analyzes the pathways to fulfilling these demands and proposes optimization strategies. The objective is to provide theoretical support and practical guidance for the high-quality development of the tourism industry by focusing on how to systematically integrate emotional value into tourism products and services, thereby enhancing consumer pleasure and satisfaction.</p> Han Yan ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-07-23 2025-07-23 8 4 p72 p72 10.30560/hssr.v8n4p72