Humanities and Social Science Research

A Three-Dimensional Study on the Modernity Construction of Cultural Confidence in the New Era

2025-07-04T21:01:07+08:00

Against the backdrop of the interwoven wave of globalization and technological innovation, the modern transformation of traditional culture and the contemporary reconstruction of advanced culture have become the core propositions of "firm cultural confidence". Starting from the dimensions of historical depth and current context, this paper delves deeply into the multi-dimensional practice of upholding tradition and innovation in the modern transformation of traditional culture, involving not only the historical excavation of cultural roots, but also the practical innovation of traditional genes in intergenerational inheritance, and even the deep-level construction of the value core of cultural confidence. Based on this, the discussion focuses on the contemporary innovation of Marxist cultural theory, the value guidance of advanced socialist culture, and the global significance of cultural thought in the new era, ultimately revealing the modern construction mechanism of cultural confidence and its spiritual support for the great rejuvenation of the Chinese nation.

Challenges and Solutions for Occupational Injury Protection of Workers in New Forms of Employment

2025-07-07T22:08:12+08:00

With the rapid development of the digital economy, an increasing number of people have joined the ranks of workers in new forms of employment. However, the current work injury insurance system cannot cover this group, leaving them with weak resilience against risks when facing accidents. Platforms, as the employing entities, also shirk their responsibilities.Given the growing size of this workforce, urgent interim measures for occupational injury protection should be introduced to fulfil the role of work injury insurance. Subsequently, relevant laws and regulations should be gradually amended to decouple entitlement to work injury insurance benefits from the strict requirement of establishing a formal labor relationship.This would expand coverage to more workers, effectively transforming work injury insurance into a de facto occupational injury insurance scheme.

The Mechanism of the Multidimensional Formation of Public Library Visitors' Perception of Worthiness: A Grounded Theoretical Exploration Based on Online Review Data

2025-07-14T22:39:34+08:00

This paper explores the reasons why public libraries attract visitors by studying the formation mechanism of the public library visitors' perception of worthiness. Taking the New York Public Library as an example, this paper uses the grounded theory method to conduct a qualitative analysis of the online English reviews on the TripAdvisor website, and innovatively combines the perceived value theory with the expectation confirmation theory to classify the perceived worthiness dimensions of visitors', revealing three dimensions of perceivable value: Planning factors, experience factors and outcome factors, as well as six sub-dimensions (main categories): visit expectation, imagination, positive emotions, satisfaction, appreciation and reward. A visitors' expectation confirmation model of perception of worthiness is constructed. The research results of this paper theoretically provide an example for the expectation confirmation theory, supplement multiple dimensions perception of worthiness for the perceived value theory, and provide suggestions for public libraries to play a cultural function, enhance their attractiveness, and meet the diverse needs of visitors in practice.

Analysis of the Value of "Monkey Quack Whip" in Community Cultural Construction

2025-07-18T19:37:29+08:00

This paper delves into the positive role of the intangible cultural heritage dance "Monkey Quack Whip" in enhancing community cohesion, inheriting traditional culture, and enriching the spiritual and cultural life of residents in community cultural construction. And propose corresponding countermeasures for the challenges faced in community cultural construction. The "Monkey Quack Whip" dance, which combines folk tales with physical art, enlivenes the community atmosphere with crisp whip sounds, cheerful drumbeats and lively dance moves, and attracts residents of all ages. From the exchange of skills in daily rehearsals to the collective appearance in festival performances, from the personal instruction of intangible cultural heritage inheritors to family group learning, it strengthens cultural identity through interaction and builds a community of cultural memory. It is not only a carrier of community cultural construction, but also an important bond that brings people closer together and promotes community harmony.

Research on the Realization Mechanism of Promoting Provincial Common Prosperity in China through Urban-Rural Integration Development

2025-07-18T19:35:20+08:00

Under the guidance of the goal of common prosperity in the new era, urban-rural integration development is not only an inherent requirement for solving the problems of unbalanced and insufficient development in China’s provinces, but also an important path for steadily promoting common prosperity in the new development stage. Based on the panel data of 31 provinces (autonomous regions, municipalities) in China from 2014 to 2023, this paper uses the entropy method to measure the level of urban-rural integration development and common prosperity, conducts a spatio-temporal evolution analysis of urban-rural integration development and common prosperity level, and uses the spatial lag model to analyze the impact of urban-rural integration on common prosperity and its spatial effect. The results show that: 1) The urban-rural integration development and common prosperity in China are in a state of steady annual increase, and there are certain differences in the current levels among provinces; 2) The level of common prosperity in China has a significant positive spatial correlation, and there is an obvious positive spatial spillover effect among the levels of common prosperity in provinces. Finally, relevant policy suggestions for promoting provincial common prosperity in China through urban-rural integration development are put forward from aspects such as coordinating resource allocation, giving play to the role of policy intervention, implementing differentiated opening-up policies, promoting urban-rural education equality, optimizing the industrial structure, and supporting scientific and technological innovation.

A Study on the Anti-Feminist Tendencies in Chaucer's Portrayal of the Wife of Bath

2025-07-18T20:11:43+08:00

This study picks The Wife of Bath's Prologue and The Wife of Bath's Tale from Geoffrey Chaucer's The Canterbury Tales as research objects. It analyzes the character of the Wife of Bath from two sides: feminism and anti-feminism. The results show the Wife of Bath's ways of speaking are still limited in the male-dominated discourse framework. Her so-called "feminist" features are actually a hidden compromise with patriarchal ideas. The article also looks into the anti-feminist trends shown in Chaucer's description of the Wife of Bath. It studies the social and cultural background of 14th-century England to find the ideological roots of his thoughts. Finally, it shows the Wife of Bath is a literary creation. Through this character, the male author expresses patriarchal thinking by using the strategy of "narrative transvestism".

Research on the Two-Way Empowerment Development Path of Public Art Intervention in Rural Spaces: Taking Quanzhou's Xunpu Village as an Example

2025-07-21T13:16:47+08:00

Against the backdrop of rural revitalisation, some public art villages have demonstrated the cultural and lifestyle conditions of different regions in the new era while coordinating the future development needs of rural areas. As a form of cultural and artistic communication and interaction with the public, public art plays a significant role in the protection and development of villages through various mediums. Public art is increasingly taking diverse forms in rural areas, with its local relevance and public nature being re-emphasised. This establishes an effective connection between the concept of ‘rural revitalisation’ and the practice of using art to empower rural areas. Simultaneously, public art and rural spaces are gradually forming a mutually beneficial, positive trend. This study takes Quanzhou's Xunpu Village as a case study, delving into the mutually empowering development pathways of public art's intervention in rural spaces, as well as the dimensions of balancing traditional cultural heritage with rural development. It provides new insights and methods for the planning and construction of rural areas.

Knowledge Production and Dissemination in Human-AI Collaboration: Generative AI as Travel Consultants

2025-07-22T18:12:15+08:00

Currently, the opportunities and challenges posed by artificial intelligence (AI) in travel consulting and user experience remain underexplored. This paper takes Wanderboat, an AI-driven customized online travel platform, as the research subject. Based on the Theory of Interactive Media Effects (TIME), the study employs semi-structured interviews and grounded theory methods to explore the social impacts of AI affordances on Human-AI Interaction (HAII). The findings reveal that in the knowledge production process, there are interaction modes of "full agency," "negotiated agency," and "agency paradox" between machine agency and user agency. In the content consumption and dissemination stages, positive or negative machine heuristics, along with social interaction participation provided by online communities, become factors that either enhance or diminish user engagement. Due to users' difficulty in taming or resisting AI algorithms based on the ChatGPT model, AI travel consultants hold a dominant position in the knowledge mediation process, leading to a trust crisis and technological fear among users regarding AI-generated content. This results in a zero-sum game dynamic in the "consultant-client" relationship.

Multi Modal Analysis and Comparison of Epidemic Prevention Propaganda Posters between China and the UK: Taking Covid-19 Epidemic Prevention Propaganda Posters as an Example

2025-07-22T19:08:52+08:00

The promotional poster integrates various modes such as narrative images, text, and colors to express the theme of the promotion in a condensed manner. This article selects two epidemic prevention propaganda posters released by the Propaganda Bureau of the Central Propaganda Department of China and the National Health Service (NHS) in the UK as research objects. Based on Halliday’s Systemic Functional Grammar Approach(SFG), the visual grammar constructed by Kress and Van Leeuwen is used to analyze and compare the representational, interactive, and compositional meanings in epidemic prevention posters from the aspects of language, images, colors, etc., in order to explore how epidemic prevention propaganda institutions in China and the UK use text and graphics to achieve the purpose of promoting epidemic prevention measures.

Optimizing the Consumer Experience in the Tourism Industry: An Analysis of the "Paying for Emotional Value" Phenomenon

2025-07-23T11:57:56+08:00

As the tourism industry becomes a new growth point for the economy, a notable shift in consumer behavior has emerged: the willingness to "pay for emotional value." This phenomenon is reshaping the consumer market, product supply, and competitive landscape. In an era dominated by the attention economy, tourism providers that innovate to deliver high-quality products coupled with positive emotional experiences can achieve significant growth. This paper, grounded in the theory of emotional value, investigates the current state of the tourism industry and explores the "emotional value demands" of modern tourists. It analyzes the pathways to fulfilling these demands and proposes optimization strategies. The objective is to provide theoretical support and practical guidance for the high-quality development of the tourism industry by focusing on how to systematically integrate emotional value into tourism products and services, thereby enhancing consumer pleasure and satisfaction.

A Study on the Authenticity, Symbolism and Radical Style of Sound Narration in Nolan's Films

2025-07-25T10:07:13+08:00

Nolan's films have a distinct personal style in the handling of sound. His treatment of human voices, background music, and decorative sound effects all have a certain degree of unconventional characteristics. In response to this phenomenon, this article analyzes Nolan's artistic exploration of the sound medium from the perspectives of sound ontology, media narratology, and symbolism. This article attempts to connect the technical principles and aesthetic tendencies in Nolan's films through multidisciplinary approaches such as physical acoustics, electronic engineering, aesthetics, and phenomenology of the spirit, to interpret how he uses sound to express the experiential world, represent emotional values, and construct spatiotemporal cognitive views, and then to explain the avant-garde and modern nature of the aesthetic features of his film sound.

From Cultural Perception to Meaning Co-Creation: Analyzing Overseas Players' Cultural Perception Pathways in Black Myth: Wukong

2025-07-25T11:26:50+08:00

As a burgeoning medium for global cultural dissemination, video games possess both narrative and immersive affordances. Yet, their actual impact on cross-cultural communication remains underexplored. This study focuses on Black Myth: Wukong, China's first AAA video game, and analyzes 18,916 English-language reviews from the Steam platform using Latent Dirichlet Allocation (LDA) topic modeling and GoEmotions sentiment analysis. From the perspective of players, the research uncovers three major findings: (1) Players’ perception centers on combat design and gameplay difficulty, where high-challenge mechanics enhance immersion and enable cultural engagement; (2) Chinese cultural elements elicit both aesthetic admiration and interpretive confusion, revealing a psychological tension between curiosity and alienation; (3) Through social interaction and user-generated content, players actively participate in cultural negotiation and meaning co-creation, thereby fostering intercultural identification. This study offers a player-centered perspective on the complexities of cultural transmission via Chinese “Souls-like” games, providing both theoretical insight and empirical support for the internationalization of Chinese digital games.

Research on the Integration Creation Strategy of Short Video News in New Media Environment

2025-07-26T11:27:23+08:00

This paper focuses on the integration and innovation of short video news in the new media environment, systematically analyzes its development status, audience characteristics and challenges, and proposes a four-dimensional innovation strategy of content, technology, business model and communication. It is found that short video news, with its advantages of fragmentation, visualization and strong interaction, fits the information consumption habits of young audiences, but it also faces problems such as weak copyright protection and homogenization of content. Based on this, this paper emphasizes that storytelling, interaction, personalization as the core to achieve content innovation and upgrading, and to improve user experience with the help of cutting-edge technology; at the same time, it explores multiple profit modes such as advertisement implantation, paid content, etc., and builds an all-media communication pattern. The case study shows that Surge News and CCTV News have realized differentiated competition through original content and technological innovation. The study points out that integration and innovation is the key path for short video news to break through the bottleneck and enhance credibility.

Research on the Design Scheme of Ningbo Jiulong Avenue Expressway

2025-07-26T12:28:33+08:00

This paper takes the design scheme of Ningbo Jiulong Avenue Expressway as an example, this article compares and selects the most reasonable scheme based on the project's planning and current situation, combined with traffic volume forecast and current situation analysis, through comprehensive comparison of schemes, covering aspects such as scheme feasibility, traffic function, and economy.