Humanities and Social Science Research

The Determinants of Customer Satisfaction in Fast Food Industry

Cuong Nguyen, Duy Nguyen, Toan Do — Tue, 09 Apr 2019 00:00:00 +0800

This primary objective of this study is to identify the determinants of customer satisfaction for KFC in Vietnam. Fast food industry developed rapidly in an emerging economy like Viet Nam. Current competition in Vietnamese fast food has required companies to pay more attention to customer satisfaction. Data is collected from KFC's customers in Ho Chi Minh City, Viet Nam. The research model is adopted from the SERVQUAL model (Parasuraman et al., 1988). The findings show that the main determinants of customer satisfaction of KFC Vietnam are Food Quality, Ambience, Price, Service Quality. Among these determinants, ambiance causes the most impact on customer satisfaction, following up by food quality and price. Managerial implications for KFC and other fast-food companies are discussed to improve customer satisfaction.

Ambushing Basotho Customary Marriage

Louis Manyeli — Mon, 17 Jun 2019 00:00:00 +0800

This paper describes and evaluates Basotho customary marriage as entailed in Sesotho law. It argues that lobola (dowry) and polygamy permitted by Sesotho law are detrimental to the dignity of women, and consequently ought to be obliterated. It also argues that under customary marriage the re-marriage of widows is a barricade caused by the customary practice of the bohali (the dowry). It further argues that the long standing practice of the bohali in customary marriage perspicuously does injustice to the family of the bridegroom. Regarding polygamy allowed by customary marriage under Sesotho law it is argued that this explicitly amounts to the dehumanization of women. Ideally the paper is an attempt to rescue women from the long standing suppression by men Lesotho in as far as Basotho customary marriage is concerned.

Analysis of Financial Statements

Petrit Hasanaj, Beke Kuqi — Wed, 19 Jun 2019 00:00:00 +0800

The main purpose of this study is to determine, forecast and evaluate the best of economic conditions and company’s performance in the future. The other purpose of this study is to analyze the financial statement and than give information for financial managers to make through decisions about their business. The financial statement applies tools, analytical techniques and required methods for business analysis. It is a diagnostic tool for evaluating financing activities, investment activities and operational activities as well as an assessment tool for management decisions and other business decisions. The analysis of financial statements, respectively the analysis of the financial reports are used by managers, shareholders, investors and all other interested parties regarding the company's state. Managers use financial reports to see the situation in which the company stands and then provide information to shareholders, to see how reasonable are the investments made in the company. To potential investors, the analysis of the financial statements of the company is very important, because, first they want to know the actual state of the company and then decide whether to invest or not.