Optimizing the Consumer Experience in the Tourism Industry: An Analysis of the "Paying for Emotional Value" Phenomenon

Han Yan

doi:10.30560/hssr.v8n4p72

Han Yan Southwest Forestry University, China

DOI: https://doi.org/10.30560/hssr.v8n4p72

Keywords: emotional value, tourism industry, consumer experience, emotional resonance

Abstract

As the tourism industry becomes a new growth point for the economy, a notable shift in consumer behavior has emerged: the willingness to "pay for emotional value." This phenomenon is reshaping the consumer market, product supply, and competitive landscape. In an era dominated by the attention economy, tourism providers that innovate to deliver high-quality products coupled with positive emotional experiences can achieve significant growth. This paper, grounded in the theory of emotional value, investigates the current state of the tourism industry and explores the "emotional value demands" of modern tourists. It analyzes the pathways to fulfilling these demands and proposes optimization strategies. The objective is to provide theoretical support and practical guidance for the high-quality development of the tourism industry by focusing on how to systematically integrate emotional value into tourism products and services, thereby enhancing consumer pleasure and satisfaction.

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