Research on the Demand and Satisfaction of the Elderly in Beijing for Assistive Devices and Digital Intelligent Products of Traditional Chinese Medicine under the Background of the Silver Economy

Abstract

As China accelerates its aging process, the trend of deep aging poses an urgent need for smart elderly care services. The State Council's "14th Five-Year Plan for the Development of National Aging Services" explicitly puts forward the goal of "aging in place", requiring the improvement of community elderly care service capabilities through technological innovation. In this context, this study focuses on the demand and satisfaction of the elderly population in Beijing with assistive devices and digital intelligent products of traditional Chinese medicine, aiming to reveal the contradiction between supply and demand in the market through a hybrid research method (online questionnaire survey and offline field investigation), and to provide basis and improvement suggestions for product optimization, industrial upgrading and publicity channels. The research team covered more than 1,000 elderly people aged 60 and above in Beijing through stratified sampling, combined with questionnaire surveys and field interviews, and used descriptive statistical analysis, K-means cluster analysis, Pearson chi-square test analysis, and variance test to reveal the consumption status, demand differences, product usage pain points, and consumption barriers of the elderly group. The data showed that there were significant differences in demand for the two types of products among the elderly, and preferences and usage varied among the elderly of different ages, genders and health conditions. The core demands were concentrated on functional practicality, age-friendly design and price rationality, but there were significant structural contradictions in the market supply. Through Pearson correlation analysis and multiple linear regression models, it was found that after-sales service is the primary driver of satisfaction with assistive devices, and quality and after-sales service jointly determine satisfaction with digital products of traditional Chinese medicine. Based on the findings, the report proposes market stratification optimization, consumer conversion strategies, and marketing strategies aimed at enhancing the acceptance and satisfaction of elderly people with smart health care products, providing data support for the construction of a smart elderly care ecosystem, and promoting the high-quality development of the health care industry.