Capacity Building of China's International Communication: Narrative Transition of Civilization and Construction of International Image

Abstract

Amidst unprecedented global changes, China's international communication is experiencing systemic transformation. It has made three major leaps: From one-way propaganda to immersive experiences, from single entities to multi-stakeholder collaboration, and from symbolic expression to value resonance. It promotes a "four-dimensional capabilities" innovation mechanism, including cultural appeal, image affinity, persuasive discourse, and public opinion guidance. This serves the strategic goals of enhancing discourse power, optimizing the public opinion environment, and fostering community recognition. Further progress is needed in talent development, regional coordination, content innovation, and technological integration. The essence of international communication is the transformation of civilizational narratives and the construction of China's global image. Future development should focus on enhancing cultural transcoder capabilities, deepening emotional investment, and building value consensus, facilitating a transition from "debater" to "proponent "and contributing Chinese wisdom to a global community with a shared future.