Multi Modal Analysis and Comparison of Epidemic Prevention Propaganda Posters between China and the UK: Taking Covid-19 Epidemic Prevention Propaganda Posters as an Example

Zhidan Rao

doi:10.30560/hssr.v8n4p67

Zhidan Rao Jiangxi University of Technology, China http://orcid.org/0000-0002-9116-964X

DOI: https://doi.org/10.30560/hssr.v8n4p67

Keywords: Chinese and British epidemic prevention propaganda posters, multimodal analysis, Systemic Functional Grammar Approach, Visual Grammar

Abstract

The promotional poster integrates various modes such as narrative images, text, and colors to express the theme of the promotion in a condensed manner. This article selects two epidemic prevention propaganda posters released by the Propaganda Bureau of the Central Propaganda Department of China and the National Health Service (NHS) in the UK as research objects. Based on Halliday’s Systemic Functional Grammar Approach(SFG), the visual grammar constructed by Kress and Van Leeuwen is used to analyze and compare the representational, interactive, and compositional meanings in epidemic prevention posters from the aspects of language, images, colors, etc., in order to explore how epidemic prevention propaganda institutions in China and the UK use text and graphics to achieve the purpose of promoting epidemic prevention measures.

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