Research on the Design of Cultural and Creative Products for Huangling Sunbathing Autumn

Wang Mani; Guo Yusheng

doi:10.30560/hssr.v8n1p85

Wang Mani Donghua University, Shanghai, China
Guo Yusheng Hong Kong Polytechnic University, Hong Kong, China

DOI: https://doi.org/10.30560/hssr.v8n1p85

Keywords: sun autumn culture, cultural and creative design, ancient town tourism, IP image

Abstract

Under the implementation of the rural revitalization strategy, the tourism industry in ancient towns in China has flourished unprecedentedly, with more and more ancient towns being renovated and developed as tourist attractions. Huangling Ancient Town, which has gained high popularity in recent years, has showcased its spectacular and unique drying autumn crops scenery, which sets it apart from other ancient town tourist attractions. However, there are phenomena such as superficialization, severe homogeneity, lack of innovation, lack of cultural connotation, and poor quality in the market of cultural and creative products in Huangling Ancient Town, which need to be improved to enhance its overall competitiveness in similar ancient town tourist attractions, increase residents' income, promote the economic development of the scenic area, and tell the story of the ancient town through cultural and creative products.

This study mainly uses literature research, field investigation, questionnaire survey, and case study methods. First, the background, definition, and value of cultural and creative products are analyzed, and successful experiences from excellent cases are learned. Second, the development history, uniqueness, artistry, and innovation of Huangling autumn culture are summarized, and the economic and cultural values of the culture and the current situation of cultural and creative products in Huangling scenic area are deeply analyzed to prove the feasibility of cultural and creative products as a development and inheritance path for Huangling autumn culture. Examples are given to illustrate the principles that should be followed in designing cultural and creative products based on the autumn culture. Finally, the design process of Huangling autumn cultural and creative products is expounded and design practice is carried out. In the design of cultural and creative products, it is necessary to deeply mine the cultural connotation first, combine with the characteristics of the times, enrich the cultural value, attract a large number of consumers, so as to achieve the perfect integration of cultural and creative products and cultural elements, effectively promote the inheritance of culture, and drive economic development.

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