Study on the Empowerment of Women's Participation in Rural Tourism Under the Background of Rural Revitalization —— Take the Rural Revitalization Demonstration Area of Mount Tai Jiunu Peak as an Example

Abstract

With continuous socioeconomic development, rural tourism has not only become a vital component of China's tourism industry system but also serves as a key mechanism to implement national development strategies and empower rural revitalization. As talent development forms the foundation of rural revitalization, women—benefiting from their unique advantages—are increasingly becoming driving forces and contributors to rural tourism development, currently constituting a significant proportion of rural surplus labor. Taking the Tai Shan Jiunu Peak Rural Revitalization Demonstration Zone as a case study, this paper focuses on women within its jurisdiction. Through literature review, questionnaire surveys, and semi-structured interviews, it explores their empowerment manifestations in rural tourism under the context of rural revitalization. The findings reveal: (1) Women's rights in Jiunu Peak have improved across four dimensions—economic, political, psychological, and social—with greater enhancements observed in economic and psychological empowerment, while social empowerment shows limited development and weaker political awareness; (2) Specific manifestations include: economic empowerment exhibiting "skill stratification," political empowerment showing "formalized institutional empowerment," psychological empowerment demonstrating "intergenerational differentiation" and "role conflict," while social empowerment faces challenges in achieving "symbolic recognition"; (3) Building on this foundation, the author deeply integrates women's empowerment into the five pillars of rural revitalization: industry, talent, culture, ecology, and organization. By restructuring systems, reallocating resources, and reshaping capabilities, the study demonstrates how "women's development" and "rural revitalization" can mutually reinforce each other. This approach transforms women from "participants in development" to "leaders in revitalization," enabling them to gain tangible empowerment through rural tourism. Such efforts carry significant theoretical and practical implications for sustainable rural tourism development, poverty alleviation through tourism, and the promotion of social equity and justice in the new era.