Strategic Integration of Generative AI: Opportunities, Challenges, and Organizational Impacts
Abstract
Generative Artificial Intelligence (GenAI) is reshaping modern business operations, offering transformative capabilities in automation, content creation, and data-driven decision-making. However, adopting GenAI is not without challenges, particularly regarding governance, cybersecurity, ethical concerns, and workforce adaptation. This paper explores how pilot programs are essential for integrating GenAI into business operations while mitigating associated risks. Drawing on a narrative literature review, this study synthesizes contemporary research, industry best practices, and case studies to analyze adoption strategies, regulatory frameworks, and governance models. The findings emphasize the necessity of structured AI governance, organizational preparedness, and iterative testing to ensure successful GenAI deployment. By contributing to the broader discussion on AI’s role in business strategy, this study provides practical recommendations for organizations aiming to implement GenAI ethically, securely, and efficiently.
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