Research on the Innovation of Precision Marketing Strategy of Feather Crafts Driven by Big Data

Abstract

As a combination of traditional handicrafts and modern aesthetics, feather handicrafts have shown unique value in the cultural consumer market in recent years. However, their marketing models are still restricted by traditional approaches and it is difficult to accurately reach the target customer groups. With the upgrading of consumption and the rise of personalized needs, the industry is facing pain points such as single channels and unclear audiences, and digital transformation is extremely urgent. The popularization of big data technology provides a transformative tool for precision marketing. By mining consumers' behavioral data and constructing dynamic portraits, market positioning and marketing strategies can be reshaped. Current research mostly focuses on theoretical discussions and lacks practical application in the niche field of feather handicrafts. Exploring precision marketing innovation driven by big data is not only an inevitable trend of technology empowering the industry, but also a key path for traditional handicrafts to break through market bottlenecks and achieve value leap.