Research on Domestic Product Oil Marketing Strategy of China National Petroleum Corporation
Abstract
With the rapid development of China's economy and the improvement of people's living standards, the demand for refined oil products market continues to grow, and PetroChina, as a leading enterprise in the domestic energy industry, is facing great opportunities and challenges. In recent years, PetroChina has been actively laying out its business in the domestic refined oil products market, continuously optimizing its marketing network and improving its service level, in an effort to gain an advantage in the fierce market competition. However, due to the complexity and changeability of the external environment and the limited internal resources, PetroChina still has many problems in marketing. Through a comprehensive analysis of PetroChina's marketing environment for refined oil products, this paper combines the SWOT analysis method to explore its strategic choices and suggestions for improvement in the domestic marketing of refined oil products. Through these studies, it is hoped that it can provide useful references for PetroChina in its future development, and help it better cope with market changes and realize sustainable development.
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