Research on the Path of College Students' Contributing to Rural Culture Construction in the Context of Rural Revitalization Strategy

Abstract

As the central priority of China's “Agriculture, Rural Areas, and Farmers” initiatives in the new era, the Rural Revitalization Strategy confronts practical challenges of cultural hollowing-out and intergenerational discontinuity during the modernization of agriculture and rural communities. The paradoxical coexistence of diminishing traditional farming heritage and imbalanced contemporary cultural resources establishes the cultivation of rural cultural ethos as a critical breakthrough point for strategic implementation. University students emerge as innovative catalysts for revitalizing rural cultural heritage through their knowledge capital and modern perspectives. Their engagement addresses dual imperatives: remedying talent deficits in grassroots cultural governance and facilitating bidirectional cultural exchange between urban and rural systems. Current practices reveal systemic constraints including fragmented participation, misalignment between supply and demand of cultural services, and insufficient institutionalization mechanisms, necessitating comprehensive solutions. This study investigates the operational dilemmas and breakthrough strategies of student-led cultural interventions, grounded in the coupling logic of cultural rejuvenation and human capital development. Based on the coupling logic of cultural revitalization and talent revitalization, this paper focuses on the realistic dilemma and breakthrough path of college students' participation in rural cultural construction, and provides theoretical reference for the construction of sustainable rural cultural ecology.