Cultural Health Moments: A Search Analysis During Times of Heightened Awareness to Identify Potential Interception Points with Digital Health Consumers
Keywords:
health, search analysis, google trends, heightened awareness, digital search, health searches
Abstract
Year after year whenever someone who is considered “high profile” discovers that they have some sort of sickness or if they pass away due to a sickness, there seems to be a heightened interest in that person. At the same time however, there is a heightened awareness of the type of sickness that the person had. Finding the moments in which there is a heightened sense of awareness towards a specific topic can be something of high value to various agencies and organizations. The objective of this study was to explore the moments in which people start to do some initial search queries when there is a high-profile health moment. Once it is understood when this moment occurs, further research can be done to understand where the search behavior shifts to searches of awareness, signs, symptoms, and introspection over time.
References
Dolak, D. C. A. K. (n.d.). Steve Jobs’ Pancreatic Cancer: A Timeline. ABC News. Retrieved December 1, 2021, from https://abcnews.go.com/Health/CancerPreventionAndTreatment/steve-jobs-pancreatic-cancer-timeline/story?id=14681812
Lindsley, C. W. (2017). Chronic Traumatic Encephalopathy (CTE): A Brief Historical Overview and Recent Focus on NFL Players. ACS Chemical Neuroscience, 8(8), 1629-1631. https://doi.org/10.1021/acschemneuro.7b00291
DATA POINTS: CANCER DEATHS. (2006). Scientific American, 294(4), 32. https://doi.org/10.1038/scientificamerican0406-32a
Geda, M., George, S. Z., Burgess, D. J., Scarton, D. V., … Peduzzi, P. (2020). Strategy for addressing research-site overlap in pragmatic clinical trials: lessons learned from the NIH-DOD-VA Pain Management Collaboratory (PMC). Trials, 21(1). https://doi.org/10.1186/s13063-020-04941-8
Alosco, M. L., Cherry, J. D., Huber, B. R., … McKee, A. C. (2020, October). Characterizing tau deposition in Chronic traumatic encephalopathy (CTE): Utility of the mckee CTE staging scheme. Acta neuropathological. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7914059/
Alosco, M. L., Mariani, M. L., Adler, C. H., Balcer, L. J., Bernick, C., Au, R., Banks, S. J., Barr, W. B., Bouix, S., Cantu, R. C., Coleman, M. J., Dodick, D. W., Farrer, L. A., Geda, Y. E., Katz, D. I., Koerte, I. K., Kowall, N. W., Lin, A. P., Marcus, D. S., … DIAGNOSE CTE Research Project Investigators. (2021, August 12). Developing methods to detect and diagnose chronic traumatic encephalopathy during life: Rationale, design, and methodology for the diagnose CTE research project. Alzheimer's research & therapy. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8357968/
Blandin Knight, S., Crosbie, P. A., Balata, H., Chudziak, J., Hsell, T., & Dive, C. (2017, September). Progress and prospects of early detection in lung cancer. Open biology. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5627048/.
Fainaru-Wada, M., & Fainaru, S. (2014). League of denial: The NFL, concussions, and the Battle for Truth. Three Rivers Press.
Kaleem, T., Malouff, T. D., Stross, W. C., Waddle, M. R., Miller, D. H., Seymour, A. L., Zaorsky, N. G., Miller, R. C., Trifiletti, D. M., & Vallow, L. (2019, August 10). Google search trends in oncology and the impact of Celebrity cancer awareness. Cureus. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6783227/
Kilgore, A. (2017, November 9). Aaron Hernandez suffered from most severe CTE ever found in a person his age. The Washington Post. Retrieved November 5, 2021, from https://www.washingtonpost.com/sports/aaron-hernandez-suffered-from-most-severe-cte-ever-found-in-a-person-his-age/2017/11/09/fa7cd204-c57b-11e7-afe9-4f60b5a6c4a0_story.html
McGovern, B. (2018, November 17). Tests reveal Aaron Hernandez had 'severe' CTE. Boston Herald. Retrieved November 5, 2021, from https://www.bostonherald.com/2017/09/22/tests-reveal-aaron-hernandez-had-severe-cte/
McGuigan, A., Kelly, P., Turkington, R. C., Jones, C., Coleman, H. G., & McCain, R. S. (2018, November 21). Pancreatic cancer: A review of clinical diagnosis, epidemiology, treatment, and outcomes. World journal of gastroenterology. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6250924/
NBCUniversal News Group. (2021, February 20). Rush Limbaugh died from lung cancer after denying smoking's risk. why'd he believe his lie? NBCNews.com. Retrieved November 5, 2021, from https://www.nbcnews.com/think/opinion/rush-limbaugh-died-lung-cancer-after-denying-smoking-s-risk-ncna1258395
Ruth, D., Freed, A., F., J., Moulding, D., Jumbalaya, J., Hall, J., Debeau, M., Bj, Parker, Z., Treu, J., Bright, T., Mist, Brandon, Mike, Demestihas, J., Greatfon.com, & Schwartzkopff, D. L. (2017, July 26). BU researchers find CTE in 99% of former NFL players studied. Boston University. Retrieved November 5, 2021, from https://www.bu.edu/articles/2017/cte-former-nfl-players/
Seifert, K. (2017, August 4). Dr. Bennet Omalu: CTE obsession obscuring truth about brain health of football players. ESPN. Retrieved November 5, 2021, from https://www.espn.com/nfl/story/_/id/20245394/dr-bennet-omalu-says-obsession-cte-obscuring-larger-truth-brain-health-football-players
The human attention span [infographic]. Wyzowl. (n.d.). Retrieved November 5, 2021, from https://www.wyzowl.com/human-attention-span/
The priority of Cancer Research - project by Jasonwithjulia. data.world. (2018, October 7). Retrieved November 5, 2021, from https://data.world/jasonwithjulia/the-priority-of-cancer-research/workspace/file?filename=total-cancer-deaths-by-type.csv
Ugwu, R., & Levenson, M. (2020, August 29). 'black panther' star Chadwick Boseman dies of cancer at 43. The New York Times. Retrieved November 5, 2021, from https://www.nytimes.com/2020/08/28/movies/chadwick-boseman-dead.html
What causes pancreatic cancer? What Causes Pancreatic Cancer?: The Pancreas Center | Columbia University Department of Surgery. (n.d.). Retrieved November 5, 2021, from https://columbiasurgery.org/pancreas/what-causes-pancreatic-cancer
Lindsley, C. W. (2017). Chronic Traumatic Encephalopathy (CTE): A Brief Historical Overview and Recent Focus on NFL Players. ACS Chemical Neuroscience, 8(8), 1629-1631. https://doi.org/10.1021/acschemneuro.7b00291
DATA POINTS: CANCER DEATHS. (2006). Scientific American, 294(4), 32. https://doi.org/10.1038/scientificamerican0406-32a
Geda, M., George, S. Z., Burgess, D. J., Scarton, D. V., … Peduzzi, P. (2020). Strategy for addressing research-site overlap in pragmatic clinical trials: lessons learned from the NIH-DOD-VA Pain Management Collaboratory (PMC). Trials, 21(1). https://doi.org/10.1186/s13063-020-04941-8
Alosco, M. L., Cherry, J. D., Huber, B. R., … McKee, A. C. (2020, October). Characterizing tau deposition in Chronic traumatic encephalopathy (CTE): Utility of the mckee CTE staging scheme. Acta neuropathological. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7914059/
Alosco, M. L., Mariani, M. L., Adler, C. H., Balcer, L. J., Bernick, C., Au, R., Banks, S. J., Barr, W. B., Bouix, S., Cantu, R. C., Coleman, M. J., Dodick, D. W., Farrer, L. A., Geda, Y. E., Katz, D. I., Koerte, I. K., Kowall, N. W., Lin, A. P., Marcus, D. S., … DIAGNOSE CTE Research Project Investigators. (2021, August 12). Developing methods to detect and diagnose chronic traumatic encephalopathy during life: Rationale, design, and methodology for the diagnose CTE research project. Alzheimer's research & therapy. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8357968/
Blandin Knight, S., Crosbie, P. A., Balata, H., Chudziak, J., Hsell, T., & Dive, C. (2017, September). Progress and prospects of early detection in lung cancer. Open biology. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5627048/.
Fainaru-Wada, M., & Fainaru, S. (2014). League of denial: The NFL, concussions, and the Battle for Truth. Three Rivers Press.
Kaleem, T., Malouff, T. D., Stross, W. C., Waddle, M. R., Miller, D. H., Seymour, A. L., Zaorsky, N. G., Miller, R. C., Trifiletti, D. M., & Vallow, L. (2019, August 10). Google search trends in oncology and the impact of Celebrity cancer awareness. Cureus. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6783227/
Kilgore, A. (2017, November 9). Aaron Hernandez suffered from most severe CTE ever found in a person his age. The Washington Post. Retrieved November 5, 2021, from https://www.washingtonpost.com/sports/aaron-hernandez-suffered-from-most-severe-cte-ever-found-in-a-person-his-age/2017/11/09/fa7cd204-c57b-11e7-afe9-4f60b5a6c4a0_story.html
McGovern, B. (2018, November 17). Tests reveal Aaron Hernandez had 'severe' CTE. Boston Herald. Retrieved November 5, 2021, from https://www.bostonherald.com/2017/09/22/tests-reveal-aaron-hernandez-had-severe-cte/
McGuigan, A., Kelly, P., Turkington, R. C., Jones, C., Coleman, H. G., & McCain, R. S. (2018, November 21). Pancreatic cancer: A review of clinical diagnosis, epidemiology, treatment, and outcomes. World journal of gastroenterology. Retrieved November 5, 2021, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6250924/
NBCUniversal News Group. (2021, February 20). Rush Limbaugh died from lung cancer after denying smoking's risk. why'd he believe his lie? NBCNews.com. Retrieved November 5, 2021, from https://www.nbcnews.com/think/opinion/rush-limbaugh-died-lung-cancer-after-denying-smoking-s-risk-ncna1258395
Ruth, D., Freed, A., F., J., Moulding, D., Jumbalaya, J., Hall, J., Debeau, M., Bj, Parker, Z., Treu, J., Bright, T., Mist, Brandon, Mike, Demestihas, J., Greatfon.com, & Schwartzkopff, D. L. (2017, July 26). BU researchers find CTE in 99% of former NFL players studied. Boston University. Retrieved November 5, 2021, from https://www.bu.edu/articles/2017/cte-former-nfl-players/
Seifert, K. (2017, August 4). Dr. Bennet Omalu: CTE obsession obscuring truth about brain health of football players. ESPN. Retrieved November 5, 2021, from https://www.espn.com/nfl/story/_/id/20245394/dr-bennet-omalu-says-obsession-cte-obscuring-larger-truth-brain-health-football-players
The human attention span [infographic]. Wyzowl. (n.d.). Retrieved November 5, 2021, from https://www.wyzowl.com/human-attention-span/
The priority of Cancer Research - project by Jasonwithjulia. data.world. (2018, October 7). Retrieved November 5, 2021, from https://data.world/jasonwithjulia/the-priority-of-cancer-research/workspace/file?filename=total-cancer-deaths-by-type.csv
Ugwu, R., & Levenson, M. (2020, August 29). 'black panther' star Chadwick Boseman dies of cancer at 43. The New York Times. Retrieved November 5, 2021, from https://www.nytimes.com/2020/08/28/movies/chadwick-boseman-dead.html
What causes pancreatic cancer? What Causes Pancreatic Cancer?: The Pancreas Center | Columbia University Department of Surgery. (n.d.). Retrieved November 5, 2021, from https://columbiasurgery.org/pancreas/what-causes-pancreatic-cancer
Published
2021-12-04
Issue
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/).
