https://j.ideasspread.org/index.php/fad <p>Frontiers in Art and Design (FAD) is an international, double-blind peer-reviewed, open-access journal, published by IDEAS SPREAD INC. It publishes original research, applied, and educational articles in all areas of art and design. The journal is published in both print and online versions. The online version is free access and download.</p> IDEAS SPREAD INC en-US Frontiers in Art and Design <p>Copyright for this article is retained by the author(s), with first publication rights granted to the journal.<br>This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/).</p> https://j.ideasspread.org/index.php/fad/article/view/1424 <p class="text">Movies have witnessed a growing diversity in their content, form, and means of expression. This diversity has shattered the confines of traditional mainstream cinema, transforming the medium into a vehicle for capital operations and brand marketing. Fashion has adeptly employed the cinematic realm to foster communication between fashion brands and their audiences, effectively bridging the gap between the public and the world of fashion through unique storytelling techniques.</p> <p class="text">In this article, we will use Christian Dior as a case study, delving into specific films as the starting point for our discussion. We will explore how storytelling methods play a pivotal role in brand building, thereby demonstrating that the narrative employed in fashion films is a crucial tool for brand development and a novel avenue for fashion communication. Simultaneously, this audio-visual narrative facilitates direct emotional connections between the fashion world and its audience.</p> Fang Xie Hao Zhang ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-02-03 2025-02-03 1 1 p1 p1 https://j.ideasspread.org/index.php/fad/article/view/1411 <p class="text">The advent of generative AI, which has recently emerged, signifies the ability to create images by expanding upon existing images and filling in empty areas. Consequently, this research examined the impact of providing expanded images on the existing movie screen on usability when watching a movie while wearing XR equipment. This is because when a video with a 16:9 or 21:9 aspect ratio is viewed while wearing an XR device, the video can be expanded to occupy the entire screen in extended reality. The experimental design entailed the real-time capture of the movie screen using Adobe's generative AI, followed by the expansion of the captured image and its manipulation in both the vertical and horizontal directions. The video comprises a 15-second movie, featuring a VR scenario. A usability evaluation (SUS) was conducted, utilizing this function to expand the screen area. The experimental results substantiated the positive impact of generating images in real-time through generative AI on an XR device that expands the screen area through generative AI.</p> Soonkyu Jang Hyojeong Kim Sieon Kim Yewon Yoon Eunwoo Choi Dongha Lim ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-02-12 2025-02-12 1 1 p11 p11 https://j.ideasspread.org/index.php/fad/article/view/1444 <p>The study delved into the evaluation of cultural worldviews in Nollywood historical films. The primary aim was to study the construction of cultural worldviews and their role in shaping historical narratives within the films. Drawing upon Gregory Bateson and Erving Goffman frame theory, the analysis critically examined Lancelot Imasuen’s <em>Invasion 1897 </em>and Biyi Bandele’s <em>Elesin Oba: the King’s Horseman</em>. These historical films were selected using a typical case sampling technique and subjected to thorough Content Analysis. The findings of the study highlighted the significant influence of cultural worldviews on indigenous peoples’ perceptions, behaviours, reactions, and problem-solving approaches. Also, these worldviews are encapsulated in the traditional beliefs, laws, symbols and, religious practices of indigenous Nigerian cultures, which encountered challenges during the colonial era. Based on these observations, the study recommended the importance of thorough research in film production to ensure the accurate representation of cultural worldviews in order to promote positive cultural and social values in Nigeria. &nbsp;</p> Kelechi Uzoma Agoha ##submission.copyrightStatement## http://creativecommons.org/licenses/by/4.0 2025-02-13 2025-02-13 1 1 p20 p20